LL Moderne is inspired by humanist sans serifs such as Antique Olive, Balance and Frutiger while defining its own distinctive identity. Developed from scratch starting in early 2013 Moderne is coming in Light, Book, Regular, Medium, Bold, Black and Fat, each with matching italics. The straightforward design combined with it’s subtle and controlled details brings a font with own personality and charm, suitable for use in both small and big text. The type specimen was produced for the presentation of the LL Moderne typeface at the Swiss Design Awards 2017. Conceived as a set of six large-format posters measuring 92×65 cm each, it shows off all cuts of the typeface, in various settings, from very big to extra small. More information, pdf specimen, licensing and distribution information on lineto.com.
Credits
Image by Jonas Marguet.
Description
Poster design for the Cally Spooner exhibition “Drag Drag Solo” at the Centre d’Art Contemporain Geneva in 2018. Developed in close collaboration with the artist. The poster is conceived as a multilayered print with reference images, artworks and text and realized with a 5 spot color silkscreen print with metallic grey/blue, fluorescent red, translucent white, green and black. Designed in early 2018.
Credits
Images copyright Robert Huber.
Description
Tate etc. logo design in collaboration with Studio Ard for the redesign of the magazine. RH Inter typeface has been evolved and an updated medium and fresh out of the box regular cut are performing on the inside spreads of the magazine. Designed in 2017.
Credits
Art Direction and Graphic Design, Ard - Chuard & Norregaard.
Description
The book with pluridisciplinary essays and mostly unpublished material invites the reader to revisit this major helvetic exhibition in 1964. It aims to be a hybrid of academic reader and beautiful picture book with a design that is characterized by careful picture editing and typography. Four inserts of diverse historical images presented bled off on heavy paper form the introduction to each section of essays. The essays are based on a strict system of image and text positioning. The simple cover design shows an image of the highly controversial army pavilion. Format 143 × 230 mm, 440 pages, 225 illustrations, published by PPUR. Designed and published in 2014.
Credits
Image by Jonas Marguet.
Description
Design and drawing of the Balenciaga logotype. The logotype and graphic identity were developed and designed with the arrival of Alexander Wang at Balenciaga. The corporate logotype was prominently used under the directions of Alexander Wang and Demna Gvasalia between 2013–2017. Designed in 2013. Art Direction Julien Gallico.
Credits
Images: Balenciaga campaign FW 13, lookbook pre collection FW 16 and campaign FW17.
Description
The typeface specimens show a selection of three custom drawn typefaces presented at the Swiss Design Awards 2014. Each specimen is designed on a cross folded single standard format 70 × 100 cm sheet printed with one single spot colour. The pictures are scans of the actual projects showing the typefaces in use. Check the type design section for more information about the typefaces. Format 297 × 420 mm, 8 pages. Designed in 2014.
Credits
Image by Jonas Marguet.
Description
Micro identity for the Sonia Kacem exhibition “Night Shift” at the Centre d’Art Contemporain Geneva in 2016. Kacem is mostly known for installation works, however during a studio visit, a collection of paper collage works were discovered. These roughly photocopied and partially blurred collages of a sofa were used as the key elements for the compositions, and it was decided not to show any installation works within the identity, thus creating a more surprising experience when visiting the exhibition.
Credits
Images copyright Robert Huber.
Description
Second issue of “Diversions” of the pocketbook series “Cahier de recherche” published by ECAL. The series periodically collects and publishes a selection of the thesis papers from students of the Masters programmes, the second issue contains essays by students of the Masters Photography, Product and Type Design. The design is functional and straight forward, focusing on easy readability and a simple production approach making it possible to print entirely with the school’s facilities. Format 122 × 195 mm, 140 pages, 44 illustrations, cmyk printed inside, duotone cover with highgloss laminage and foil stamped title. Designed in 2017.
Credits
Image by Jonas Marguet.
Description
This richly illustrated book guides the reader through the history of the TM journal between 1960 and 1990. The book begins with a series of double-page photos, each of which shows several covers of TM by a single designer arranged into groups. The main section provides glimpses of numerous spreads and pages. The layout is based on a strict grid and is very repetitive with the attention focused on the written and illustrated content. Between the main section and the appendix an overview of the covers is shown as thumbnails in chronological order. The shiny silver cover with black foil stamped text referrs to the pilot issue of TM published in 1932, known as the Silver Issue. Format 215 × 315 mm, 276 pages, 476 illustrations, hardcover. Published by Lars Mueller. Designed in collaboration with the main author Louise Paradis in 2013.
Credits
Designed with Louise Paradis. Image by Jonas Marguet.
Description
Logotype design for the french leather goods brand Lancel. For their 140 year anniversary, Lancel introduced this new logotype to mark the future of the brand. Designed in 2015. Art Direction Julien Gallico.
Credits
Images: Lancel campaign FW 15 and Lancel store.
Description
Originally inspired by a german sans serif typeface specimen from 1890, the main characteristics of RH Inter come from the differences in design between lower and uppercase letters, and its heterogeneous shape groups. Inter was first used in the book “Architecture from the Arab World 1914 – 2014” designed for the Kingdom of Bahrain’s National Participation at the 14th International Architecture Exhibition la Biennale di Venezia. The development of Inter began in 2014, it is currently being extended to regular, medium and bold cuts with matching italics.
Credits
Image from “Architecture from the Arab World 1914–2014” designed by Jon Hares.
Description
Design for the pocketbook series “Cahier de recherche” published by ECAL. The series periodically collects and publishes a selection of the thesis papers from students of the Masters programmes, the first issue contains essays by students of the Master Product Design. The design is functional and straight forward, focusing on easy readability and a simple production approach making it possible to print entirely with the school’s facilities. Format 122 × 195 mm, 146 pages, 40 illustrations, b/w inside, duotone cover with highgloss laminage and foil stamped title. Designed in 2014.
Credits
Image by Jonas Marguet.
Description
The Vogue Light typeface is the result of a collaboration with the agency MarioTestino+. The bespoke typeface was drawn specifically for the Mario Testino special edition of Vogue Germany in March 2014. Besides the other artwork elements, it holds together the seven photo spreads. Used on the cover it immediately identifies the special edition.
Credits
All magazine spreads designed by Mario Testino+.
Description
Vacheron Constantin asked 12 students from the MAS LUX at ECAL to combine their creativity with that of an experienced craftsmen. Three projects for each season defined the basic editorial structure of the brochure. Each season has it’s own background for the full bleed still-life photographs shot by Jonas Marguet. Portraits of the artisan’s and work in progress images preceed and finish each of the season sections. Particular importance was attached on the rich materiality of the final object printed with 4 different papers and finished as a classic Swiss brochure. Format 220 × 315 mm, 52 pages, 86 illustrations. Designed in 2015.
Credits
Image by Jonas Marguet.
Description
Microidentity for the Steven Claydon exhibition at the Centre d’Art Contemporain Geneva in 2015. In close exchange with the artist we developed a graphic solution with geometric shapes based on measurement systems, repetitions and forms serving as the basic visual material for posters, banners, ads and invitation card. The two industrial colors RAL 2009 Traffic Orange and RAL 1018 Zink Yellow – referenced in Claydons work – were used as alternate options for each of the communication formats.
Credits
Images copyright Robert Huber.
Description
The EPFL+ECAL Laboratory, founded in 2007, exploits design in order to transform technological performance into a new experience for the user. This book places various projects of the Lab into the history of design and the accompanying changes in society. Projects and essays alternate within the two main sections History/Context/Encounter and Visions/Propositions. Format 155 × 240 mm, 216 pages, 60 illustrations, 2 language versions. Published by PPUR. Designed in 2013.
Credits
Image, Jonas Marguet
Description
Microidentity for the Giorgio Griffa and Reto Pulfer double exhibition at the Centre d’Art Contemporain Geneva in 2015. A typographic image was drawn with the two monograms of the artists using acrylic color and a large brush. The main intention of this concept was to create a strong key visual that did not favour one of the two artists.
Credits
Images copyright Robert Huber.
About
Robert Huber founded his graphic design studio in 2012, in Lausanne Switzerland. Working for cultural, institutional and commercial clients, the practice also includes both personal type design projects as well as bespoke type design for various clients. Collaborations with external designers and art directors have been part of the studio’s approach from the very beginning. Huber is currently teaching typography and type design at ECAL/University of Art and Design in Lausanne.
Awards
Swiss Design Award 2017
German Design Award 2015
Most Beautiful Swiss Books 2014
Swiss Design Award 2014
Most Beautiful Swiss Books 2013
100 Best Posters, DE, AT, CH, 2009
LL Moderne is inspired by humanist sans serifs such as Antique Olive, Balance and Frutiger while defining its own distinctive identity. Developed from scratch starting in early 2013 Moderne is coming in Light, Book, Regular, Medium, Bold, Black and Fat, each with matching italics. The straightforward design combined with it’s subtle and controlled details brings a font with own personality and charm, suitable for use in both small and big text. The type specimen was produced for the presentation of the LL Moderne typeface at the Swiss Design Awards 2017. Conceived as a set of six large-format posters measuring 92×65 cm each, it shows off all cuts of the typeface, in various settings, from very big to extra small. More information, pdf specimen, licensing and distribution information on lineto.com.
Credits: Image by Jonas Marguet.
Cally Spooner
Poster design for the Cally Spooner exhibition “Drag Drag Solo” at the Centre d’Art Contemporain Geneva in 2018. Developed in close collaboration with the artist. The poster is conceived as a multilayered print with reference images, artworks and text and realized with a 5 spot color silkscreen print with metallic grey/blue, fluorescent red, translucent white, green and black. Designed in early 2018.
Credits: Images copyright Robert Huber.
Tate etc. logo
Tate etc. logo design in collaboration with Studio Ard for the redesign of the magazine. RH Inter typeface has been evolved and an updated medium and fresh out of the box regular cut are performing on the inside spreads of the magazine. Designed in 2017.
Credits: Art Direction and Graphic Design, Ard - Chuard & Norregaard.
Revisiter l’Expo 64
The book with pluridisciplinary essays and mostly unpublished material invites the reader to revisit this major helvetic exhibition in 1964. It aims to be a hybrid of academic reader and beautiful picture book with a design that is characterized by careful picture editing and typography. Four inserts of diverse historical images presented bled off on heavy paper form the introduction to each section of essays. The essays are based on a strict system of image and text positioning. The simple cover design shows an image of the highly controversial army pavilion. Format 143 × 230 mm, 440 pages, 225 illustrations, published by PPUR. Designed and published in 2014.
Credits: Image by Jonas Marguet.
Balenciaga Logo
Design and drawing of the Balenciaga logotype. The logotype and graphic identity were developed and designed with the arrival of Alexander Wang at Balenciaga. The corporate logotype was prominently used under the directions of Alexander Wang and Demna Gvasalia between 2013–2017. Designed in 2013. Art Direction Julien Gallico.
Credits: Images: Balenciaga campaign FW 13, lookbook pre collection FW 16 and campaign FW17.
Typeface Specimens
The typeface specimens show a selection of three custom drawn typefaces presented at the Swiss Design Awards 2014. Each specimen is designed on a cross folded single standard format 70 × 100 cm sheet printed with one single spot colour. The pictures are scans of the actual projects showing the typefaces in use. Check the type design section for more information about the typefaces. Format 297 × 420 mm, 8 pages. Designed in 2014.
Credits: Image by Jonas Marguet.
Sonia Kacem
Micro identity for the Sonia Kacem exhibition “Night Shift” at the Centre d’Art Contemporain Geneva in 2016. Kacem is mostly known for installation works, however during a studio visit, a collection of paper collage works were discovered. These roughly photocopied and partially blurred collages of a sofa were used as the key elements for the compositions, and it was decided not to show any installation works within the identity, thus creating a more surprising experience when visiting the exhibition.
Credits: Images copyright Robert Huber.
Diversions 2
Second issue of “Diversions” of the pocketbook series “Cahier de recherche” published by ECAL. The series periodically collects and publishes a selection of the thesis papers from students of the Masters programmes, the second issue contains essays by students of the Masters Photography, Product and Type Design. The design is functional and straight forward, focusing on easy readability and a simple production approach making it possible to print entirely with the school’s facilities. Format 122 × 195 mm, 140 pages, 44 illustrations, cmyk printed inside, duotone cover with highgloss laminage and foil stamped title. Designed in 2017.
Credits: Image by Jonas Marguet.
TM RSI SGM 1960–90
This richly illustrated book guides the reader through the history of the TM journal between 1960 and 1990. The book begins with a series of double-page photos, each of which shows several covers of TM by a single designer arranged into groups. The main section provides glimpses of numerous spreads and pages. The layout is based on a strict grid and is very repetitive with the attention focused on the written and illustrated content. Between the main section and the appendix an overview of the covers is shown as thumbnails in chronological order. The shiny silver cover with black foil stamped text referrs to the pilot issue of TM published in 1932, known as the Silver Issue. Format 215 × 315 mm, 276 pages, 476 illustrations, hardcover. Published by Lars Mueller. Designed in collaboration with the main author Louise Paradis in 2013.
Credits: Designed with Louise Paradis. Image by Jonas Marguet.
Lancel Logo
Logotype design for the french leather goods brand Lancel. For their 140 year anniversary, Lancel introduced this new logotype to mark the future of the brand. Designed in 2015. Art Direction Julien Gallico.
Credits: Images: Lancel campaign FW 15 and Lancel store.
RH Inter
Originally inspired by a german sans serif typeface specimen from 1890, the main characteristics of RH Inter come from the differences in design between lower and uppercase letters, and its heterogeneous shape groups. Inter was first used in the book “Architecture from the Arab World 1914 – 2014” designed for the Kingdom of Bahrain’s National Participation at the 14th International Architecture Exhibition la Biennale di Venezia. The development of Inter began in 2014, it is currently being extended to regular, medium and bold cuts with matching italics.
Credits: Image from “Architecture from the Arab World 1914–2014” designed by Jon Hares.
Diversions 1
Design for the pocketbook series “Cahier de recherche” published by ECAL. The series periodically collects and publishes a selection of the thesis papers from students of the Masters programmes, the first issue contains essays by students of the Master Product Design. The design is functional and straight forward, focusing on easy readability and a simple production approach making it possible to print entirely with the school’s facilities. Format 122 × 195 mm, 146 pages, 40 illustrations, b/w inside, duotone cover with highgloss laminage and foil stamped title. Designed in 2014.
Credits: Image by Jonas Marguet.
Vogue Light
The Vogue Light typeface is the result of a collaboration with the agency MarioTestino+. The bespoke typeface was drawn specifically for the Mario Testino special edition of Vogue Germany in March 2014. Besides the other artwork elements, it holds together the seven photo spreads. Used on the cover it immediately identifies the special edition.
Credits: All magazine spreads designed by Mario Testino+.
Vacheron Constantin
Vacheron Constantin asked 12 students from the MAS LUX at ECAL to combine their creativity with that of an experienced craftsmen. Three projects for each season defined the basic editorial structure of the brochure. Each season has it’s own background for the full bleed still-life photographs shot by Jonas Marguet. Portraits of the artisan’s and work in progress images preceed and finish each of the season sections. Particular importance was attached on the rich materiality of the final object printed with 4 different papers and finished as a classic Swiss brochure. Format 220 × 315 mm, 52 pages, 86 illustrations. Designed in 2015.
Credits: Image by Jonas Marguet.
Steven Claydon
Microidentity for the Steven Claydon exhibition at the Centre d’Art Contemporain Geneva in 2015. In close exchange with the artist we developed a graphic solution with geometric shapes based on measurement systems, repetitions and forms serving as the basic visual material for posters, banners, ads and invitation card. The two industrial colors RAL 2009 Traffic Orange and RAL 1018 Zink Yellow – referenced in Claydons work – were used as alternate options for each of the communication formats.
Credits: Images copyright Robert Huber.
Ruptures fertiles
The EPFL+ECAL Laboratory, founded in 2007, exploits design in order to transform technological performance into a new experience for the user. This book places various projects of the Lab into the history of design and the accompanying changes in society. Projects and essays alternate within the two main sections History/Context/Encounter and Visions/Propositions. Format 155 × 240 mm, 216 pages, 60 illustrations, 2 language versions. Published by PPUR. Designed in 2013.
Credits: Image, Jonas Marguet
GGRP
Microidentity for the Giorgio Griffa and Reto Pulfer double exhibition at the Centre d’Art Contemporain Geneva in 2015. A typographic image was drawn with the two monograms of the artists using acrylic color and a large brush. The main intention of this concept was to create a strong key visual that did not favour one of the two artists.
Robert Huber founded his graphic design studio in 2012, in Lausanne Switzerland. Working for cultural, institutional and commercial clients, the practice also includes both personal type design projects as well as bespoke type design for various clients. Collaborations with external designers and art directors have been part of the studio’s approach from the very beginning. Huber is currently teaching typography and type design at ECAL/University of Art and Design in Lausanne.
Awards
Swiss Design Award 2017
German Design Award 2015
Most Beautiful Swiss Books 2014
Swiss Design Award 2014
Most Beautiful Swiss Books 2013
100 Best Posters, DE, AT, CH, 2009
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